Cocoa Butter Kisses Product Launch

We launched a brand new fragrance at TALLOW + ASH this week!

An unconventional laundry scent, in a colour scheme the industry said wouldn’t work!

This launch was a bit different from our usual process. Typically, we spend a week or two building anticipation before introducing a new product. However, this time we decided to take a different approach. We sent out our first email and social post on Tuesday, and boom — our new fragrance was available on Thursday! 🚀🤯

Honestly, we were a bit nervous. Not only is Cocoa Butter Kisses a totally fresh take on laundry fragrances, but the colour scheme is pretty wild too! With such a quick build-up, we had no clue how it would go. But, less than 24 hours after launching, we SOLD OUT of our first batch! 💖🙌

Cocoa Butter Kisses is not just another laundry fragrance; it offers a unique scent that transforms laundry day into a delightful experience. The bottle design also breaks away from industry norms, which is exactly what we love to do!

If you’re interested in the design process behind Cocoa Butter Kisses, I’ve put together a project page that provides more details. Click here to dive in.

We’ve got so many other products in the works and I can’t wait to share them. Here’s to more awesome launches coming your way! 🌟