The Ronin
The Ronin is a Samurai inspired design that that I created as a limited edition design for the Ruroc ATLAS motorcycle helmet.
This was a bit of a passion project for me, Japanese culture has a wealth of design inspiration to absorb, and getting to translate that into a helmet was a lot of fun.
I worked on everything from the concept design and production artwork to the marketing launch campaign.
Concept Design Work
This is just one of my early concept sketches for the design.
Something I spent a long time on during the concept phase was flow. The design needed to work with the shapes and forms of the Altas helmet, not against them.
The dragons serpentine body follows the upper line of the helmet, while the head faces forwards with the rider, adding direction and moment to the design.
“The Ronin is the OG. The helmet design that put Ruroc on the map. It’s an iconic design”
— Ruroc
Credits
Client: Ruroc
Concept: Adam Taylor
Final Design: Adam Taylor